BRAINSTORMING AND CONCEPT
Project : Advertising campaign for Biscuits - Print game
Company : LOWE Lintas, Bangalore
The aim of the project was to promote Britania biscuits among kids (7-9yrs) through print media. We brainstormed he idea of using the medium of game to encourage kids to have healthy food over jun food.
Project : Advertising campaign for Biscuits - Print game
Company : LOWE Lintas, Bangalore
The aim of the project was to promote Britania biscuits among kids (7-9yrs) through print media. We brainstormed he idea of using the medium of game to encourage kids to have healthy food over jun food.
RESEARCH AND INSPIRATION
The board game was inspired by a group activity with kids, as shown below, done on one random evening! Kids are familiar to the game Snake & ladder and play the game with atmost ease.
- Why not use the game as a medium to give away a more message subtly?
- The ladder gives a sense of achievement and snake related to danger?
- Can we use the metaphors in the game - Achievement (ladder) and danger/failure (snake) to depict the effects of eating healthy food and junk food?
The board game was inspired by a group activity with kids, as shown below, done on one random evening! Kids are familiar to the game Snake & ladder and play the game with atmost ease.
- Why not use the game as a medium to give away a more message subtly?
- The ladder gives a sense of achievement and snake related to danger?
- Can we use the metaphors in the game - Achievement (ladder) and danger/failure (snake) to depict the effects of eating healthy food and junk food?
LOW FIDELITY PROTOTYPING AND TESTING
The game was quickly acceptable among kids and since the magazine was regional, the game was published in regional languages.
The game was quickly acceptable among kids and since the magazine was regional, the game was published in regional languages.
FINAL DESIGN AND BRANDING
The game was published in Kids magazine "Vikadan" supplement scrapbook in 2013. Apart from the snake and ladder food game, a scramble game of finding keywords related to Britannia tiger biscuits was created in the scrapbook as shown below.
The game was published in Kids magazine "Vikadan" supplement scrapbook in 2013. Apart from the snake and ladder food game, a scramble game of finding keywords related to Britannia tiger biscuits was created in the scrapbook as shown below.
