PROBLEM STATEMENT
I have been a Myntra user for almost 7 years now. Recently, as a user I felt that I have lost my interest in shopping on the fashion platform for various reasons but mainly because the tiresome brwsing though thousands of products. As a UX designer, I felt that I must tackle this problems from the perspective of an user and skills of a designer.
I have been a Myntra user for almost 7 years now. Recently, as a user I felt that I have lost my interest in shopping on the fashion platform for various reasons but mainly because the tiresome brwsing though thousands of products. As a UX designer, I felt that I must tackle this problems from the perspective of an user and skills of a designer.
USER RESEARCH
I have passively been observing my own shopping behavior on Myntra, and other shopping site to know how can I address this problem or the extend to which it affects the purchasing behavior of users. I asked many people around who seem to love online shopping who were open expressed to me. They find it frustrating to browse as they seem to spend hours and hours hunting for what they like and end up dissapointed in a state of "not interested in buying state". Here is a solution I have suggested based in the study of emerging technologies and design thinking. Hope you guys like it. Please wite to me if you have sggestions and feedback. Happy to hear from you.
I have passively been observing my own shopping behavior on Myntra, and other shopping site to know how can I address this problem or the extend to which it affects the purchasing behavior of users. I asked many people around who seem to love online shopping who were open expressed to me. They find it frustrating to browse as they seem to spend hours and hours hunting for what they like and end up dissapointed in a state of "not interested in buying state". Here is a solution I have suggested based in the study of emerging technologies and design thinking. Hope you guys like it. Please wite to me if you have sggestions and feedback. Happy to hear from you.
ARCHITECTURE/FLOW
Wireframe
VISUAL DESIGN